The first 14 days of a broiler’s life are critical in determining long-term performance. Proper early management supports the development of the immune system, gut health, and skeletal structure. Key steps include thorough pre-placement preparation such as cleaning, disinfection, pre-heating, and correct setup of feeders, drinkers, and ventilation. Upon chick arrival, quick access to clean water and high-quality starter feed is essential. Monitoring crop fill and chick behavior helps assess early success. Environmental conditions—especially temperature, humidity, and lighting—must be carefully maintained to avoid stress. Consistent health monitoring and strong biosecurity reduce disease risks. Regular checks on body weight, feed and water intake, and uniformity allow early intervention if issues arise. Investing effort in the first two weeks ensures improved growth, feed efficiency, and survivability. Ultimately, early life management is the foundation for a better life and better results at harvest.